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The Visual Content Audit

A science-backed guide to brand perception. Get the free preprint and chapter updates.

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The Visual Scan.

An automated, science-backed analysis of your visual identity. No call needed. Delivered instantly as an 8-page PDF.

Automated
Visual Scan
49 EUR
  • 8 visual categories scored against perception science
  • Annotated screenshots of your website
  • Key issues identified with actionable recommendations
  • Delivered instantly — no call, no waiting
Scan My Brand

Takes about 2 minutes. Results delivered as PDF.

What brands are saying.

From the Visual Audit and creative consultations.

★★★★★
"The audit completely changed how we see our own website. We thought our visuals were strong, but the data showed us exactly where we were losing trust in the first three seconds. Within a week of implementing the fixes, our bounce rate dropped by 18%."
Sophie Laurent, Founder — Maison Fleur
★★★★★
"I expected a generic SEO report. What I got was a 16-page breakdown that showed me my product images were upscaled, my headings were invisible, and I had no structured data for Google Shopping. The ROI on the audit paid for itself in the first month."
James Whitfield, Creative Director — Atelier Collective
★★★★★
"The reading level finding alone was worth the price. We had no idea our copy was written at a postgraduate level. We simplified it, and our time-on-page doubled. Nobody else had ever pointed that out to us."
Elena Marchetti, Brand Manager — Verso Studio

Go deeper with a creative audit.

Every creative audit includes a personal call. Human-led analysis, not automated. For brands that want direction, not just diagnosis.

Pulse Check
249 EUR
A live call reviewing your top 5 visual priorities with creative recommendations
Most popular
Full Audit
899 EUR
Complete creative audit with competitor benchmarks, visual roadmap, and a strategy call
Audit + Prototype
1,299 EUR
Full audit plus a designed prototype showing your brand elevated, with creative direction call
What We Audit

Your visuals are talking.
We measure what they say.

Your brain processes an image in 13 milliseconds. Before your headline loads, before your copy renders, your visitor has already decided whether to trust you. We audit every visual touchpoint against the neuroscience of perception, and show you exactly where you are losing people.

Imagery

Photography & Imagery

Your product photography, lifestyle imagery, and hero visuals are processed by the amygdala before the conscious brain engages. We assess lighting, composition, model casting, and visual quality against what the research says actually triggers trust and desire. We trace how your brand's identity evolved since founding — each era, each shift, each quiet compromise. Not to judge it, but to map it. The distance between where you started and where you are now is almost always more interesting than either endpoint.

Perception

Colour & Contrast

Most colour psychology is pseudoscience. Red does not make people hungry. What colour actually does is shift attention and arousal depending on context. We audit your palette, contrast ratios, and colour consistency across touchpoints using evidence-based perception science.

Structure

Typography & Visual Hierarchy

Your font choices carry personality signals your customers read in milliseconds. Your layout determines what gets seen first, second, and never. We audit typeface selection, spacing, whitespace, and visual hierarchy against eye-tracking research and readability science.

Coherence

Cross-Channel Consistency

Your website says one thing. Your Instagram says another. Your packaging says a third. The brain detects visual inconsistency in under 400 milliseconds, and it registers as distrust. We map every touchpoint and find where your visual identity contradicts itself.

How It Works

We do the work
before you hire us.

1

We audit your visuals independently

No forms, no calls. We screenshot your website, your Instagram, your product pages, your competitors. We analyse what your customers actually see, not what your brand guidelines say they should see.

2

We send you something specific

Not a pitch deck. A specific visual observation backed by neuroscience. Something concrete enough that you will know we actually looked. If it misses, no harm done.

3

You decide what happens next

If the observation resonates, we go deeper. A pulse check, a full visual audit, or a complete creative direction. No pressure, no retainer lock-in.

Deliverables

From observation
to visual direction.

Every engagement starts with what we see. Where it goes from there is up to you.

01

Insight Email

A specific visual observation about your brand. What your hero image communicates, what your colour palette signals, where your photography breaks trust. Costs you nothing.

02

Executive Snapshot

Five slides. Your top visual issues scored against perception science, a competitor comparison, and one creative direction. Enough to know whether we are seeing the same things.

03

Visual Content Audit

The full picture. Photography, colour, typography, layout, and consistency scored across every touchpoint. Competitor benchmarking. Two to three creative directions with visual prototypes showing what your brand looks like when the science is applied.

04

Creative Direction Sprint

Two weeks. From audit to a complete visual direction. Photography brief, colour system, typography rules, layout templates, and a campaign concept. For brands that want to see the result, not just the diagnosis.

Who This Is For

Brands that look good but could look right. You have a product people want, a story worth telling, and visuals that were made with taste but without the science. You sense something is off but you cannot point to it. That is what we do. We point to it, explain why it matters, and show you what it looks like fixed.

Fashion, beauty, wellness, lifestyle, premium DTC. Brands where how it looks is inseparable from what it is.

Curious?

What would we see
in your visuals?

We audit brands we find interesting. If you would like to be one of them, get in touch. We will send you a visual observation backed by neuroscience. No pitch, no strings.

Book an audit
FAQ

Questions we get asked.

A systematic review of every visual element your brand puts in front of customers. Photography, colour, typography, layout, consistency. Scored against neuroscience research on how the brain processes visual information. Not opinions. Not taste. Evidence.

Just a short form to tell us who you are and where to look. We start from what is publicly visible — your website, your social channels, your ads. This gives us a more honest read than any creative brief would. We see what your customers see, not what your marketing team wants us to see.

Any brand that sells online and where visual quality directly affects whether people buy. Fashion, beauty, wellness, food, homeware, premium DTC. If your product looks better than your competitors' but your conversion says otherwise, we can usually tell you why.

We do not redesign logos or build brand books. We diagnose visual problems using perception science, not taste. Think of us as the eye test before the prescription. A design agency gives you new glasses. We tell you what is wrong with your vision and why, so whatever you build next is grounded in how the brain actually works.

The Pulse Check starts at 249 EUR — a sharp creative review with your top five visual priorities. The Full Audit is 899 EUR with competitor benchmarks and a visual roadmap. If you want to see the direction applied, the Audit + Prototype is 1,299 EUR. No retainers, no lock-in.

A Pulse Check is delivered within a few days. A Full Audit takes two to three weeks. The Audit + Prototype is a focused three-week engagement. We do not rush. Good analysis needs room to see clearly, not just collect data.